‘The work for Brooklyn Fare is a full-on identity: packaging design, custom typeface, copywriting, even interior signage and t-shirts (in all it uses only four colors). The packaging “talks” to the consumer using a witty tone, playing on tired cliches, and we’re especially fond of the coffee cup sleeves that poke fun at Starbucks, saying, “It’s a medium not a grande” and “It’s a small not a tall.” Suck it Starbucks!’ (via eatmedaily)
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Very Very Funny :))
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in one of these..
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I absolutely love Starbucks, but really enjoy what’s going on here. Their overall branding strategy is very smart and...
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Bahahah stroke of genius.
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Love it. There are 2 things I hate more than almost anything, when a customer asks for a “regular” anything and when...
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Neat! My cup of tea. Or coffee.
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waferaftertaste
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This is pretty dumb. I’m all for witty packaging, but a small in coffee size-ese (ha!) is a “short,” not a “tall.” Sure,...
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‘The work for Brooklyn Fare is a full-on identity: packaging design, custom typeface, copywriting, even interior signage...
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I’m a sucker for orange.
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I’ve been meaning...I know that it’s incredibly cheap
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Take that Starbucks. I love it.
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